For the last 20 of these bi-annual festivals in the Joshua Tree desert of California, I've had the privilege to do most of the creative, including illustration, design and websites.
The director of the festival, Barnett English, is very open to creativity and always has a fun suggestion for the next year’s design, giving me full rein. Often he will supply artwork from a local artist to use as inspiration, such as an art installation or painting. I will rework the image in vector so it translates well to all mediums.
I handle all the collateral including designs for: posters, postcards, website, print and web ads/profile pics, tshirts, wristbands, program booklet (40+ pages), decals and other merchandise. Working with the JTMF team, I provide print-ready files and feedback on production.
This festival is very dear to me and I consider this a love project (though I am paid on retainer). It’s an underground, pure, still-small West Coast event that always has new, talented musicians in its lineup. The festival usually goes for 4-days in May and again in October. Since the pandemic hit, we've been doing virtual events and small live music series.